Armtec differentiates itself from competitors in several ways. Its highly skilled national sales team of 125 people includes 60 technically trained product specialists, many of whom are engineers and engineering technologists. Armtec's engineering expertise and its research and development engineers have led to the introduction of many new products and product innovations that have become industry standards over the years. This keeps Armtec at the forefront of technology in the Canadian infrastructure market.

This unmatched expertise often leads to Armtec personnel being consulted early in project definition. By working directly with customer personnel, Armtec's sales team members gain a competitive advantage that enables them to ensure the best material and construction solutions for customers' applications - and thereby present a winning value proposition.